Im-Possible Mascara
This Product Is: a certified organic volumizing mascara
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love it: Kjaer Weis Im-Possible Mascara offers volume, length, definition and lift for luscious and dramatic lashes. This high-impact volumizing mascara is formulated with nourishing and organic ingredients including sustainably sourced beeswax, carnauba wax and acacia gum to give it the no-clump, creamy texture and hold, while raspberry fruit water helps condition lashes and sunflower seed oil helps stop breakage and stimulate growth. Lastly, marula oil works to nourish and protect eyelashes with antioxidants vitamin C and E. The unique and versatile brush is dual-sided, featuring one curved side for buildable volume and a flat side for length and definition. Buildable so you can create a dramatic effect that won’t smudge, yet comes off easily at the end of the day. Refillable, sustainable packaging with an inner tube made up of 50% PCR and an infinitely recyclable aluminum outer case.
Results of a *consumer study with 92 respondents over 2 weeks, July 2021:
- 95% agree lashes look more volumized*
- 92% agree lashes appear visibly longer*
- 92% agree lashes look lifted and amplified*
- 95% agree it doesn’t flake*
- 96% agree it is easy to remove*
- 95% agree lashes feel soft and comfortable after removal*